As businesses and people move faster and their available time gets shorter, elevator speeches have quickly become an important factor of networking. An elevator speech is a simple, short statement one uses to introduce oneself and spark enough interest to remain in contact with someone. How do you make an elevator speech that will make you stand out among the masses of people hoping for the same thing?
- KEEP IT SHORT
The goal of an elevator speech is to tell your audience who you are and how a relationship with you would be mutually beneficial in as little time as possible. Effective elevator speeches should only last around 30 to 60 seconds. Keeping it short allows you to spark interest without losing their attention. Your audience usually will not have much time to give you, and will be more impressed if you only take a minute or less of their time to show them why what you have to say is important.
- USE CLEAR, SIMPLE STATEMENTS
With only 30 to 60 seconds to present yourself and how you can benefit your audience, there is no room to waste even one word. Simple, clear statements allow you to say more with less and help the audience understand more easily. Make sure to avoid any jargon or acronyms. Unfamiliar jargon may confuse your audience and make them lose interest rather than become interested.
- HAVE AN ENDING GOAL
Without an end goal in mind, any attempt to network will simply be introductions among strangers. You should know what you want to get out of the conversation and be proactive in working towards this goal during the conversation. Your goals should also be flexible depending on who your audience is. Are you looking for a change in careers? Are you selling a product or looking for one? Are you just looking for advice in their field? As your goal adjusts to the audience, so should your elevator speech. What you say in the elevator speech should be tailored to what you want to get out of the conversation and what your audience wants, focusing on what your audience needs and how you fulfill that need. Having a set goal in mind will give you direction and help you know what to focus on during the conversation.
- PREPARE AND PRACTICE
Always have an elevator speech prepared. You never know when you will run into someone who might be interested in what you have to offer. Having one prepared also means being comfortable enough with your speech that you can easily use it whenever such moments arise. As you practice, you will become more confident in what you’re saying which will impress those with whom you speak. Practice your elevator speech enough that you are comfortable using it whenever necessary and can change it around to fit each individual conversation.
As you put these tips into practice, you will notice that your elevator speeches will be more focused, and therefore more effective. As you improve your elevator speech in addition to using the Sphere app during events, you will find that networking becomes much easier and helps you attain more relevant contacts to help further your career.